What Is a Website Maintenance Plan? (And Do You Need One?)
Quick Answer A website maintenance plan is a standing service that keeps your website secure, up to date, and running reliably — covering plugin updates, security monitoring, backups, and uptime tracking on a regular schedule. For WordPress sites, which rely on a continuously updated ecosystem of plugins and themes, maintenance isn’t optional: outdated software is […]
How to Make Money with Your Website
Quick Answer The most effective ways to make money with your website are: selling products (physical or digital) through e-commerce, selling your services directly online, running display advertising through a network like Google AdSense, participating in affiliate marketing programs, and creating sponsored content; some businesses also add memberships built around exclusive content for a recurring […]
Should I Build or Buy My Website?
Quick Answer For most small business owners, buying a website by hiring a professional is the better call. Trying to build your own website is possible, but building from scratch usually means being fairly tech savvy or bringing in a web developer anyway, and a functional, mobile-optimized site still takes roughly 150–200 hours. At $100 […]
What makes a good call to action?
Quick Answer A good call to action is specific, singular, immediately visible, and tied directly to what your business needs visitors to do. The most common reason small business websites fail to generate leads isn’t missing copy or bad design — it’s the absence of a clear, prominent CTA that tells visitors exactly what to […]
Why your slow website is costing you leads
Quick Answer A slow website costs you leads in two compounding ways: Google ranks faster pages higher, so slow sites get less organic traffic to begin with, and visitors who do arrive leave faster when pages take too long to load. Per the 2025 Web Almanac, only 48% of mobile origins pass all three of […]
5 WordPress Website Essentials In 2023
Call-to-Action If you can only choose one way to improve your website, the Call To Action is of paramount importance. It is the direct way to make your website a tool for profit rather than simply a monthly expense. With that being said, the attention span of visitors to your website is shrinking every year. […]